Our first season
Challenges, opportunities, and our recommendations for change.
This work brings together four interconnected reports to better understand how local economies shape everyday life in Norlane and Corio.
Combining economic mapping, engagement with regional institutions, and lived experience from residents, it reveals a consistent pattern: while the broader economy grows, the pathways for local participation remain limited.
By grounding analysis in place, the work identifies where real economic opportunities exist and what it will take to ensure they are accessible, locally captured, and capable of building long-term community wealth.
‘A Postcode, Not a Destiny’ is our introductory report for this season of work and represents a high level summary of our analysis to date. The following three reports provide the in-depth data, community insights and recommendations in more detail.
Our first season
Challenges, opportunities, and our recommendations for change.
This work brings together four interconnected reports to better understand how local economies shape everyday life in Norlane and Corio. Combining economic mapping, engagement with regional institutions, and lived experience from residents, it reveals a consistent pattern: while the broader economy grows, the pathways for local participation remain limited. By grounding analysis in place, the work identifies where real economic opportunities exist and what it will take to ensure they are accessible, locally captured, and capable of building long-term community wealth.
‘A Postcode, Not a Destiny’ is our introductory report from this season and represents a high level summary of our analysis to date. The following three reports provide the in-depth data, community insights and recommendations in more detail.
A Postcode, not a Destiny.
Long-term economic wellbeing is not only about employment. It is also about ownership of businesses, assets and productive activity, and whether the value created in a place stays there or flows elsewhere.
This report represents three interconnected pieces of work that helps us better understand where value is created, how it is shared and who benefits.
It brings together an analysis of the state of the Norlane and Corio economies and their intersection with the broader Geelong region economy, engagement with major regional institutions and businesses, and a series of kitchen table conversations listening to residents of Norlane and Corio. Each perspective provides different dimensions of the same place. This report brings those perspectives together to establish a shared understanding of how postcode 3214 sits within the broader Geelong economy.
A Postcode, not a Destiny.
Long-term economic wellbeing is not only about employment. It is also about ownership of businesses, assets and productive activity, and whether the value created in a place stays there or flows elsewhere.
This report represents three interconnected pieces of work that helps us better understand where value is created, how it is shared and who benefits.
It brings together an analysis of the state of the Norlane and Corio economies and their intersection with the broader Geelong region economy, engagement with major regional institutions and businesses, and a series of kitchen table conversations listening to residents of Norlane and Corio. Each perspective provides different dimensions of the same place. This report brings those perspectives together to establish a shared understanding of how postcode 3214 sits within the broader Geelong economy.
One Place, Two Stories
This report brings together two distinct, but interconnected pieces of work undertaken in Geelong with a focus on Norlane and Corio.
Each offers a different view of the same place: one from the perspective of major regional anchor institutions and their economic activity, the other from the lived experience of residents in postcode 3214.
State of the Economy
This report seeks to understand the socio-economic conditions of the suburbs of Norlane and Corio and identify opportunities for place-based economic transformation. It covers the demographic and economic profiles of Norlane and Corio, business and community activity and perspectives and a ‘Future casting’ for Norlane and Corio’s economic prospects.
Community Wealth Building
This report offers a starting point for recognising and addressing the barriers preventing greater adoption of CWB .
For communities and economies in search of a more resilient and inclusive future, this report identifies a range of factors that potentially stand in the way of a fuller embrace of CWB as a local economic practice.
One Place, Two Stories
This report brings together two distinct, but interconnected pieces of work undertaken in Geelong with a focus on Norlane and Corio.
Each offers a different view of the same place: one from the perspective of major regional anchor institutions and their economic activity, the other from the lived experience of residents in postcode 3214.
State of the Economy
This report seeks to understand the socio-economic conditions of the suburbs of Norlane and Corio and identify opportunities for place-based economic transformation. It covers the demographic and economic profiles of Norlane and Corio, business and community activity and perspectives and a ‘Future casting’ for Norlane and Corio’s economic prospects.
Community Wealth Building
This report offers a starting point for recognising and addressing the barriers preventing greater adoption of CWB .
For communities and economies in search of a more resilient and inclusive future, this report identifies a range of factors that potentially stand in the way of a fuller embrace of CWB as a local economic practice.